No! The beauty industry controls many information channels, but we often forget that their goal isn’t to educate us - it’s to sell products more effectively. That’s how the idea of a “protein need” for curly hair came about. After over-moisturizing their curls, many people started complaining about limp, stretched-out curls, even though there’s no scientific study or credible book that supports the so-called protein-moisture balance theory.

If your hair feels “over-hydrated” (curls are stretched, lack volume, or become too soft), it doesn’t mean you need protein - it means you need less moisture. We often hear, especially from CGM enthusiasts, that curly hair is dry and always needs more hydration. But in my experience, curly hair is frequently both dry and over-moisturized at the same time.

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